Butigroove was created as a musically driven clothing line in 2000. Our mission is to create a clothing label that represents a positive movement influenced by all things musical. Everyone is born with a natural rhythm keeper: our heart. The two red dots symbolize the chambers of our heart, which is the rawest form of music. Surrounded by too many surf brands, we wanted to create a clothing company not directly related to surfing, something rooted in Hawaii, but able to relate to all walks of life.

Where did the word Butigroove come from?

Butigroove evolved from the word ‘beauty.’ The first design produced was a womens camisole tank that read “Have a Buti-ful Day!” backwards, intended to be worn at night as a pajama. In the morning you would be able to read “Have a Buti-ful Day!” and start the day right.

Why is it spelled “B-u-t-i?”

Founder Bj Sabate was in art school in Seattle, Washington, talking to a classmate from Japan about Hawaii. His classmate said “Hawaii is so ‘Buti’–ful” with his strong Japanese accent. From the pronunciation, the spelling b-u-t-i was visualized and that’s how it all started.

Does it mean ‘booty’ like ‘ass?’

No. But it can if you want it to. The best part about Butigroove is that it’s not in the dictionary, doesn’t have a definite meaning, and one can interpret it in their own way.

How can I be a Butigroove model?

Send us your photos and contact info and we’ll get back to you. You must be over 18!

Where is Butigroove headquarters and who owns it?

Butigroove headquarters is located in Hawaii at 2960 B Mokumoa street in Honolulu. Butigroove’s flagship store is located at 500 B Piikoi street in Honolulu. Butigroove was founded by Bj Sabate in 2000.

Can I submit any artwork for shirt designs?

Yes, please send inquiries to info@butigroove.com with contact info.

Go Back